Newer technologies are changing the consumer habits and also the way data is being consumed. Due to these, operations in retail need to evolve to serve the consumers better. We have worked with some of leading retailers to improve their operations using analytics.
Our marketing analytics offerings help you access the effectiveness of your marketing campaigns, including carefully defined KPIs for newer channels e.g. Social Media RoI. We also help our clients with direct effect market mix optimization and a newer approach - Attribution Modeling, to estimate the direct as well as indirect effects of Channels on Sales.
Customers need to be treated with care - right from the first touchpoint to the entire cycle of relationship with any organisation. Customer behaviour is not only affected by their own experience, but experiences of people who could sway their opinions. With our Social Network Analysis, along with other solutions, can help you grow along with your customers.
Pricing has always been the most important criteria for purchases - from affordability to symbolism. However, you must always know the price sensitivities of your consumers and how to use price as a marketing and brand building tool. Our data scientists can help you with various aspects of Pricing Analytics.
Sales is the metric through which the success of any brand or organisation is assessed. A positive growth reflects the growing demand of your product and a dipping sales exactly the opposite. We can help you analyse your sales data to answer key questions in your business. These can then be used to generate higher sales and a positive sales growth.