Analytics can help drive marketing success and increase RoI on every dollar spend of marketing. Our experts have experience of working with some of the leading insurance providers. We provide high return in terms of benefits generated out of every cent spent on analytics to drive marketing success.
Customers pay a huge amount of attention to various aspects of pricing, coverage, non-coverage etc. An insurer has to balance the need for lower price to withstand competition and attract more customers, and exposure to risk and chances of loss. We have designed the pricing analytics function within insurance keeping these aspects in mind.
One specific aspect of Insurance industry is the importance of effective Claims vertical. Efficient claims department can help an Insurance provider in being successful and driving customer satisfaction and revenues. It can also save millions of dollars for the organisation through proactively monitoring fraudulent claims.
We cover two non-core aspects of the insurance business - analytics around the call centre operations and spends across media channels. Though these are non core aspects of the business - both of these are customer facing and have the potential of attracting or repulsing customers. Any insurer that wants to drive growth should focus on these aspects of their operations.