Ecommerce is a new avenue of serving customers through the use of technology. Ecommerce is evolving everyday with the changing technology, which makes analytics all the more important o understand how customers are interacting with ecommerce.
Our marketing analytics offerings help you access the effectiveness of your marketing campaigns, including carefully defined KPIs for newer channels e.g. Social Media RoI. We also help our clients with direct effect market mix optimization and a newer approach - Attribution Modelling, to estimate the direct as well as indirect effects of Channels on Sales.
Ecommerce offers something which the brick and mortar stores could never offer about their customers - what do customers view and how much time they spend looking at a particular product or a set of products. This information, along with purchase decisions can help any ecommerce player retain, grow and know about the visitors of their website.
Ecommerce enables providers to access and record all data generated by a visitor. This data can be utilized novelly to drive intelligence and boost sales, profits and engagement.