Case Studies

Cross Sell


Background & Challenges

  • A leading Insurance provider in India wanted to increase the revenue generated by its existing Home Loan & Auto Loan customers
  • They wanted to find out the best product suited for cross sell to these customers
  • The client also wanted to know the best channel and optimal frequency to obtain maximum response


Our Approach

  • Combined demographic, deposits and transactions data to obtain a 360-degree view of customer relationship
  • Develop logit based prediction model to forecast the chances of purchasing LAP
  • Developed decision tree based channel optimization model to suggest maximum response


Impact

  • Improved the response of cross sell campaigns by 120%
  • Identification of factors affecting LAP conversions